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The Memory Cloud: Texts From Last Night Are Smoking

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Last month the design firm Minimaforms, self-described as an "experimental architecture and design practice," visited Detroit to blow smoke at us. Literally. They set up outside the Detroit Institute of Arts to create "Memory Cloud," which was based off a similar project they did in Trafalgar Square in London. Basically they created smoke-signal style clouds carrying text messages. Now they've posted a teaser for a documentary about it.

Memory Cloud: Detroit Documentary Teaser from Derek Schultz on Vimeo.


· Communicating with the city itself [Bad At Sports]
· Memory Cloud: Detroit Documentary Teaser [Vimeo]
· Memory Cloud Detroit [DIA]

Detroit Institute of Arts

5200 Woodward Avenue, , MI 48202 Visit Website