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The Name Game

What's in a name? Hopefully some money for the owners of The Palace of Auburn Hills. They'll let you call the home of the Detroit Pistons Basketball team whatever you want for $2.5 million to $3 million annually. This follows the trend of other local stuff asking for new names in return for cash, mainly the People Mover stations. How long before whole neighborhoods play this game? Can we count on calling it Detroit in the future? Oh rampant capitalism! [Crain's]