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You Can't Spell Detroit Without...

M@dison, Webward Avenue, and Detroit 2.0. We thought Dan Gilbert's re-branding team cornered the market on obnoxiously gimmicky names. Today we learn he's been out-done by something called DLECTRICITY, a nighttime, outdoor arts festival planned this fall. So the new formula for naming a hip new thing is add a "D" and turn on all caps? We'll start planning a blogger conference called DINTERNET now. [The Detroit News]