How does one end up in the Detroit boosterism tee-shirt biz? Suburban boredom will drive you to it, so it seems. "The founder of Pure Detroit is a soft-spoken suburban refugee named Shawn Santo....'I’m just part of a group of people who grew up in suburbia, in kind of a monotone,' Santo said. 'The attraction of Detroit was more a reaction to growing in a suburban environment. There were richer options. It was more soulful. It made for a richer life.'” [Deadline Detroit]
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