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Viral Marketing

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In Corktown, a cryptic billboard displays a single instruction: "Free Your Mind." It's one of six similar billboards that have appeared across the world, from Chile to the UK, as part of a marketing campaign for grammy-nominated electronic band Cut Copy. The billboards allow access to the band's new single, Free Your Mind, which can only be downloaded by getting close enough to one. The only other sign in the US can be found in the California desert. [CBS]