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Cancun-us Martius: Dan Gilbert Wants to Play Beach

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Downtown place-making is happening right before our eyes! Don't get all excited for new retail quite yet, however. Downtown Detroit must crawl before it can walk/get drunk at Papa Joe's (though their liquor license says that will happen one day), so Campus Martius has been filled with sand on which Detroit must play beach volleyball, a tipster tells us. The idea is to make the heart of Detroit a bit more lively (a "place"), while simultaneously coaxing pale employees out of the surrounding buildings to get some color in the out-of-doors. That's our read on the situation, at least.
UPDATE 4PM: Deadline Detroit is saying that it isn't beach volleyball, but it is beach something. Something bigger.
UPDATE 7PM: Mystery is solved: a Northern Michigan beach getaway.