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Why Did Gilbert Buy This Giant Warehouse Near Corktown?

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After purchasing more than 40 buildings in the downtown area, Dan Gilbert has extended his empire into the Corktown/West Side Industrial area. Gilbert reportedly bought this 38,000-square-foot warehouse in November, keeping the deal quiet. Located at Rosa Parks and Porter, the property is just across the street from PonyRide.
What could Gilbert want with so much space outside of downtown? An indoor beach, perhaps? There are two cryptic clues: The seller's lawyer told Crain's that the warehouse would be a great place to "run something that required a lot of electricity," while CoStar added that "some kind of communication center" will be installed. What do you think, commenters?
· Gilbert buys a building outside the central business district [Crain's]