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New Red Bull Ad is an Accidental Tour of Detroit's Revival

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Viewers of the Grammy Awards were treated to a shortened version of this commercial from the Red Bull House of Art. The ad presented millions of eyeballs with a melancholy tour of wintertime Detroit, the time of year when the city can't even afford color. It's high-quality stuff, and the narrative is certainly positive. But the irony of Red Bull's desire for a gritty cityscape is that nearly all of the ad was shot in locations that are on the verge of seeing millions in new development.