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Four Giant Street Clocks To Sprout in Detroit

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The sidewalks of Detroit will sprout four 13' street clocks by the beginning of March, courtesy of an interesting marketing move by Detroit's local watchmaker/voluntary cheerleader, Shinola. The permanent fixtures are meant to replicate the design of the company's new pocket watch, which is meant to replicate an era when people actually used pocket watches.

One of the clocks will reportedly appear outside Cobo Center. According to Crain's, it will eventually be installed as part of an "extensive" outdoor renovation called Cobo Square. Until that construction finishes up, the clock will guard the corner of Washington and Larned.

The final locations of the other three clocks have yet to be unveiled, but we'll let you know as soon as one is spotted. Shinola's design is custom, so we only have drawings rather than an actual photo. What do you think, commenters?


· Shinola to install 4 city clocks across Detroit, including at Cobo Center [Crain's]
· Century-Old Factory Now Shinola's Mesmerizing New Space [Curbed]