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Replacing JLA: What Should the New Arena Be Named?

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The Ilitch arena development took a big step forward yesterday, but the Red Wings' future arena still doesn't have a name. According to MLive, Ilitch still retains naming rights. Hypothetically, the humiliating possibility of something pizza-related (Pizza Pizza Arena?) is still on the table. Then again, using "Olympia" would advertise the Ilitch brand while saluting the Red Wings' historic home, Olympia Stadium. What do you think, commenters?
· No name yet for new Detroit Red Wings arena [MLive]