ASH NYC, the Brooklyn-based design group behind a number of nationally-praised hotels, is moving full-steam ahead with plans to transform Detroit's Wurlitzer Building into a boutique hotel. Before they even completed the purchase this spring, the company spent $100K stabilizing the 1926 building's crumbling facade, famous citywide for dropping chunks of classic Renaissance revival architecture on the sidewalk. Today, the company's Instagram account shows they've gone all in on Detroit.
Shortly after paying $1.4M for the building in May, ASH announced plans spend at least $21M restoring and transforming the Wurlitzer into a 106-room hotel, complete with rooftop lounge and street cafe. ASH was one of Curbed's Young Guns in 2013, so we can sort of say we told you so. The Wurlitzer, empty for over 30 years, should welcome guests to Detroit by fall 2016, according to plans ASH presented to City Council in April.
Rendering of the proposed hotel:
Inside the Wurlitzer's penthouse:
ASH team members enjoy the view from the top of the Wurlitzer:
Drone video from the top:
·Wurlitzer Building Close to Becoming ASH NYC's Next Rehab [Curbed Detroit]
·SOLD: Empty Wurlitzer Building Books $20M Hotel Rehab [Curbed Detroit]
·ASH Design Named to Curbed Young Guns List [Curbed]
·Hotels [ASH Design]