ASH NYC Moves Ahead with Hotel Plan for Wurlitzer Building

ASH NYC, the Brooklyn-based design group behind a number of nationally-praised hotels, is moving full-steam ahead with plans to transform Detroit's Wurlitzer Building into a boutique hotel. Before they even completed the purchase this spring, the company spent $100K stabilizing the 1926 building's crumbling facade, famous citywide for dropping chunks of classic Renaissance revival architecture on the sidewalk. Today, the company's Instagram account shows they've gone all in on Detroit.

Shortly after paying $1.4M for the building in May, ASH announced plans spend at least $21M restoring and transforming the Wurlitzer into a 106-room hotel, complete with rooftop lounge and street cafe. ASH was one of Curbed's Young Guns in 2013, so we can sort of say we told you so. The Wurlitzer, empty for over 30 years, should welcome guests to Detroit by fall 2016, according to plans ASH presented to City Council in April.

Rendering of the proposed hotel:

A photo posted by ASH NYC (@ash_newyork) on May 15, 2015 at 4:04pm PDT

A photo posted by ASH NYC (@ash_newyork) on Oct 31, 2015 at 8:13am PDT

A photo posted by ASH NYC (@ash_newyork) on Sep 11, 2015 at 6:15am PDT

A photo posted by ASH NYC (@ash_newyork) on Sep 29, 2015 at 5:28am PDT

Inside the Wurlitzer's penthouse:

A photo posted by ASH NYC (@ash_newyork) on Aug 13, 2015 at 7:52am PDT

A photo posted by ASH NYC (@ash_newyork) on Jul 27, 2015 at 4:18am PDT

A photo posted by ASH NYC (@ash_newyork) on Jul 24, 2015 at 10:11am PDT

ASH team members enjoy the view from the top of the Wurlitzer:

A photo posted by ASH NYC (@ash_newyork) on Jul 9, 2015 at 6:04am PDT

A photo posted by ASH NYC (@ash_newyork) on Jun 11, 2015 at 5:42am PDT

A photo posted by ASH NYC (@ash_newyork) on Jun 10, 2015 at 3:51pm PDT

Drone video from the top:

A video posted by ASH NYC (@ash_newyork) on Aug 31, 2015 at 6:17am PDT

·Wurlitzer Building Close to Becoming ASH NYC's Next Rehab [Curbed Detroit]
·SOLD: Empty Wurlitzer Building Books $20M Hotel Rehab [Curbed Detroit]
·ASH Design Named to Curbed Young Guns List [Curbed]
·Hotels [ASH Design]