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Former Bank Building in West Village Gets New Pop-Up Tenant

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Remember that stunning $1,500/month loft in the former bank on the corner of Kercheval and Van Dyke? From February 15 to July 15, that loft will be the office for five young creative professionals who will "design and produce the event of a lifetime," according to a press release. The six-month program is part of the Concept56 campaign, which originated in Amsterdam and is sponsored by Jägermeister.

Detroit is the first stop for the Concept56 campaign, and applications to participated are being accepted until January 30. Once the team is set up in the West Village loft, they'll "receive a salary and full-time coaching from local professionals. They will also participate in weekly inspiration sessions lead by influential members of the community."

Concept56 is working with Andrey Douthard of Paramita Sound and Julian Spradlin to scout out talent around the city. They'll also be working with local photographers, including Justin Millhouse, throughout the project. Concept56 is currently looking for a project manager, copywriter, graphic designer, marketer, and event manager. Those chosen for the project will need to commit to three days a week starting February 15 and immerse themselves in making this big event happen.

While they're working in the loft, the young creatives will see the first floor gain more food and drink options. We're eagerly awaiting the conversion of the downstairs space to house Brix Wine Bar and Sushi Ono.
· Client Update: Jägermeister is Recruiting Detroiters to Join Pop-up Agency [Never Say Die]
· What $1,500 Gets you in Detroit: West Village Loft Inside Converted Bank [Curbed]
· West Village Gaining New Sushi Bar [Eater]
· Jägermeister's Concept56 campaign [official]