Yes, what we all suspected has been confirmed. Our fears have been realized. In not-that-surprising-news-of-the-day, the new hockey arena will be named the Little Caesars Arena. Here's the Twitter announcement.
Announcing Little Caesars Arena, Detroit's new multi-use arena.— Detroit Red Wings (@DetroitRedWings) April 28, 2016
Details: https://t.co/vhsJiKwAL2 pic.twitter.com/oLC9f6Sdbg
Center Ice at our new home. #LittleCaesarsArena #LGRW pic.twitter.com/D1pXaJ8l4C— Detroit Red Wings (@DetroitRedWings) April 28, 2016
But wait! Or not. Don't look, actually...
Take a look at what the arena will look like from the sky. @DetroitRedWings pic.twitter.com/2hjNji02Mq— Local 4 WDIV Detroit (@Local4News) April 28, 2016
It's a 20-year, $120 million deal for naming rights.