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Little Caesars Arena...Hot and Ready by the 2017 Hockey Season

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Are we really going to call it that?

Olympia Entertainment

Yes, what we all suspected has been confirmed. Our fears have been realized. In not-that-surprising-news-of-the-day, the new hockey arena will be named the Little Caesars Arena. Here's the Twitter announcement.

But wait! Or not. Don't look, actually...

It's a 20-year, $120 million deal for naming rights.