Bedrock and Shinola announce plans for Shinola Hotel in downtown Detroit

Shinola and Bedrock have announced plans for the first Shinola Hotel, located at 1400 Woodward Avenue in downtown Detroit. The location is right across the street from the Hudson’s site, which Bedrock will develop in the next few years.

Dan Gilbert and Bedrock bought the building in late 2013. Built in 1915 as a hardware store, the building was most recently home to Eastern Wig and Hair Co. You can check out some old, very interesting pictures here and some pictures of the really intricate, beautiful facade here. You can expect a Shinola clock on the corner, if you look at the rendering above.

Michelle & Chris Gerard

The 130+ room boutique hotel is a new lifestyle concept created in partnership between Shinola and Bedrock. It’s anticipated to open in Fall 2018.

The Shinola Hotel will feature Detroit-inspired design from Gachot Studios, coupled with a food and beverage program from New York-based NoHo Hospitality Group. Detroit-based Kraemer Design Group is the architect of record for the project.

"While Detroit has seen the launch of new hotels over the last few years, we still see a gap in the boutique hotel market," said Dan Mullen, Executive Vice President, Bedrock. "The Shinola Hotel will be like nothing else in Detroit and will be strategically located in the now burgeoning shopping district on Woodward Avenue. We know out of town visitors will appreciate the central location and unique experience the hotel will offer, while local Detroiters will want to stop in for a dinner or drink while shopping downtown."

According to the release, the idea is to make a living room business travelers, tourists, and even residents can all enjoy.

This adds another high-profile hotel development to the downtown scene, as the Foundation Hotel works to open early next year, along with the nearby Metropolitan redevelopment, which should be finished in 2018.

• Shinola Hotel
• Hudson’s Site Development [Curbed Detroit]
• Foundation Hotel Sets Sights on Winter 2016-17 Opening [Curbed Detroit]
• Metropolitan Building hotel redevelopment moving forward [Curbed Detroit]
• Expect Gilbert to Transform the Eastern Wig and Hair Building [Curbed Detroit]
• View the Mesmerizing Facade of 1400 Woodward Up Close [Curbed Detroit]