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MoGo racks up 100K rides; plans adaptive bike share in 2018

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Photo by Michelle & Chris Gerard

We checked in with MoGo last month, after its first summer of bike sharing in Detroit. We now have more comprehensive numbers after its first five months, including average ridership, where riders live, and what kind of passes they’re buying. We also have an idea of what’s in store for next year.

MoGo announced today that in spring 2018, they’ll launch an adaptive bike share pilot, which will provide bike options such as tricycles, handcycles, and tandem bikes for seniors and people with disabilities.

MoGo launched in May 2017 and recently hit 100,000 rides, averaging about 705 rides per day. MoGo currently has 43 stations and 430 bikes throughout a range of neighborhoods. These neighborhoods span from West Village to Southwest Detroit to the Riverfront to the North End.

MoGo reports that they’ve had riders from every zip code in Detroit. The average ride is 22 minutes long. Over 76,000 miles have been covered on a MoGo since launch.

As far as passes go, 17% of long-term passes fall under the $5 Access Pass, an option for riders who receive state assistance. More than 2,000 Monthly and Annual Passes and more than 18,000 Daily Passes have been purchased to date.

Its peak ridership date was Open Streets Detroit, in which MoGo offered free rides. 2,100 rides were recorded that day.

70 riders have also taken part in free Street Skills classes, which help riders who are new to biking or who would like to be more confident on a bike in an urban environment.

In terms of the environmental and health impacts, Mogo estimates that 50,900 pounds of carbon dioxide emissions have been offset, which is the equivalent of more than 56,500 miles driven by an average passenger vehicle. Also, they estimate more than 3.2 million calories have been burned, enough energy to generate more than 3.7 million watts of energy.

“Seeing Detroiters embrace MoGo as a new way to move around the city has been nothing short of thrilling,” said Lisa Nuszkowski, founder and executive director, MoGo. “We’re proud to provide a transportation option that’s serving a diverse range of people and needs, and we look forward to continuing to provide that service as we move into the fall and winter seasons.”

MoGo operates as a non-profit affiliate of the Downtown Detroit Partnership.