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The Peacock Room and YAMA will open this month in the Fisher Building

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Just in time for Small Business Saturday

Photo by Michelle & Chris Gerard

Retail options are slowly but surely expanding in Detroit. We expect New Center will be home to many of those options in the coming years. Two local clothing stores—YAMA and the flagship for the Peacock Room—will officially open on Small Business Saturday November 25.

Before that, both stores will open for special preview events. On Monday, November 20, the Peacock Room will host a “State of the City: Women and Children in Detroit” panel, which will benefit the Children’s Hospital of Michigan Foundation and Enough SAID. VIP tickets for the panel and reception are $150, and tickets for The Peacock Room’s opening reception and shopping evening only are $75. More information on this event can be found here.

Photo courtesy of The Peacock Room

“The Peacock Room has always strived to be a part of the conversation about Detroit,” said owner Rachel Lutz. “We know that there are still a lot of challenges here, but we’re excited to use our gorgeous new space in the Fisher Building to draw attention to some vital topics and give back to the community.”

On November 21, YAMA’s preview event will benefit THAW, The Heat and Warmth Fund, providing utility assistance for Detroit residents in need. The benefit runs from 6 to 9 p.m., and tickets for this opening benefit are $50. More information can be found here.

The Peacock Room will offer vintage-inspired clothing options at different price points for women of all sizes. The store also includes a small bridal boutique. YAMA will have more of a midcentury modern aesthetic; clothing and accessories are inspired by architect Minoru Yamasaki.

Both stores will open officially on Saturday, November 25 from 10 a.m. to 7 p.m. The Peacock Room and Frida, both at the Park Shelton, will remain open.