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Under Armour Detroit Brand House to open downtown April 13

We caught the QLINE passing by the new store!
Photo by Michelle & Chris Gerard

In November, we told you that Under Armour would be opening a multi-story concept in downtown Detroit this spring. We now have a date! The store at 1201 Woodward will open April 13.

According to a representative,

“The Under Armour Detroit Brand House will offer game-changing apparel and footwear, including the latest in Under Armour technology and design innovations. The specialty retail store will be the ideal location for consumers in the area to shop the brand’s latest products, in a space that reflects Under Armour’s roots in a revitalized Baltimore and pays homage to the incredible history and relentless aura of Detroit.”

The store is located at the corner of Woodward and State, in the same building that houses offices for Fathead and GSTV. It’s owned by Bedrock.

It’s also right down the street from the Nike Community Store that opened last spring, and across from the Hudson’s development, which should break ground late this year.