Architecturally-inspired fashion store Yama coming to the Fisher Building

This fall will see the opening of a new women’s clothing store in the Fisher Building. Peacock Room owner Rachel Lutz will open her third store, Yama, named in honor of architect Minoru Yamasaki.

The 2,000-square-foot store will feature architecturally-inspired, edgy fashion and accessories for the modern woman. According to a release, Lutz says, “People ask me how the three stores will differ. The Peacock Room is for women inspired by vintage classics. Frida is for today's woman. Yama will be our sister store of the future.”

Lutz’s other stores are both located in the Park Shelton across from the DIA. Like the Peacock Room and Frida, Yama will offer sizes 00-26 at all price points.

Development group The Platform acquired the Fisher Building in 2015 and have started a $100 million restoration of the art deco masterpiece. They’ve begun restoring the ceiling of the arcade and many art events have sprung up to activate the lobby.

The Platform is also renovating the neighboring Albert Kahn Building, and rumors hint at a home goods store moving in.

“As we work to bring new office tenants and residents to New Center, we want to bring the neighborhood more first-class shopping options. Rachel’s ability to use her sense of style, innovative targeted marketing and one-of-a-kind merchandise are perfect for the Fisher Building’s rebirth as a go-to place for retail,” said Peter Cummings, co-principal of The Platform.

The Peacock Room has been named best women’s retail in Detroit for the past five years by Metro Times and Hour Detroit readers.