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New marquee lands at the Fillmore Detroit

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What the F indeed

Photo by Robin Runyan

The Fillmore Detroit recently finished some interior renovations that shut the theater down all summer. On Monday, a new marquee was placed outside, with a big tilted F in the middle.

The garish sign replaces the more classic marquee, and stands out prominently on the elegant Palms Building along Woodward Avenue.

The apple references the legendary Fillmore in San Francisco, where apples are available in a bin to concert-goers.

An image by ACRONYM was posted to Facebook yesterday, and reactions ranged from actually liking it to “What the F” to saying “They updated all the way to 1997.”

The Palms Building was designed by C. Howard Crane and dates back to 1925. It was known as the State Theatre for many years. The building was added to the National Register of Historic Places in 1984. The concert venue is now run by Live Nation.

The interior renovations look lovely. Curbed readers, how would you grade the new marquee?

The Fillmore Detroit

2115 Woodward Avenue, , MI 48201 Visit Website