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Open Thread: What do you think of Detroit’s new marketing slogan?

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Detroit: It’s Go Time

Photo by Michelle & Chris Gerard

Welcome to Friday Open Threads, wherein we’ll pass the mic to readers to speak up about topics of interest, distress, horror, and more. Have something you want discussed? Let us know.

This week, the Detroit Metro Convention & Visitors Bureau announced a new ad campaign and marketing slogan to reflect downtown Detroit’s current energy. Comeback city no more, the new campaign touts, “Detroit: It’s Go Time.”

The new ad campaign will go out to many midwestern markets, including Chicago, Cincinnati, and Clevleland. A new video boasts about many downtown attractions, like the sports stadiums, restaurants, and music venues. It also references recent must-visit lists that Detroit has made, including the New York Times and Lonely Planet.

In the announcement this week, the DMCVB discussed many events taking place in Detroit in the next year that will attract many visitors, including the first round of the NCAA Men’s Basketball Tournament, the USA Volleyball Girls’ Junior National Championships, and conventions for the Urban Land Institute and the National Association of Black Journalists.

The Little Caesars Arena and the Qline both opened in 2017, and 2018 will see the opening of three new hotels downtown. Is the perception of Detroit finally changing? What do you think of the city as a tourist destination? We’d love to hear from both people who live here and visitors of the city.