Bedrock tells Curbed that the brand will open this July in 1419 Woodward, next to Bonobos and across from the Shinola Hotel.
The denim brand is co-owned by Pharrell Williams, whose title is “Head of Imagination.” In addition to jeans, they also sell apparel, accessories, footwear, and eyewear.
On their online store, prices for men’s jeans range from $130 up to $340. Women’s jeans range from $130 to $250.
The company joins many businesses that have opened along Woodward Avenue in recent years, including John Varvatos, Bonobos, Lululemon, Detroit is the New Black, Nike, and Under Armour. There’s been a push to make the lower Woodward corridor more of a shopping destination; the mega-development at the Hudson’s site—also through Bedrock—is expected to include a large retail aspect.
A recent survey highlighted Detroit’s need for more retail, especially basic needs and retail residents currently have to go to the suburbs to purchase.