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Comcast completes nearly $1 million expansion of Midtown store

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The Xfinity store on Woodward Avenue will also add 20 new employees

Several smart phones and a flat-screen monitor sit on a white display stand. On a wall behind it, there’s another flat-screen monitor with phones and accessories hanging on rows of hooks.
Interior of the remodeled Xfinity store
Courtesy of Comcast

Last week, Comcast completed a nearly $1 million remodel and expansion of its Woodward Avenue store. The telecom giant added 1,500 square feet and 20 new sales employees to the Midtown space.

The Xfinity store, first opened in 2015, now incorporates all the latest products and services offered by Comcast, including Xfinity Mobile service, phones, and accessories. Comcast says there’s “thousands” of Wi-Fi hotspots in the Detroit area.

“Our Detroit presence spans more than 40 years, and we’re continuously looking at ways we can improve the customer experience,” Tim Collins, senior vice president of Comcast in Michigan, said in a release. “We made this investment in our Midtown space with customer service in mind. We’re bringing more employees downtown to serve our residential and business customers, and we redesigned our store so that people who live and work in the area can rely on us as a one-stop shop for all their technology needs.”

Birmingham-based McIntosh Poris Associates was the architect for the project.

According to Crain’s Detroit Business, Comcast plans to expand further in Detroit and will open another store in 2020. The company also spent $1.85 million to install a fiber ring around the city to improve internet connections.